
OUR NAME
AISLE ROCKET
Our official name
ARS
A nickname those closest know us by — not to be used in marketing materials
OUR DNA AND VALUES
Part nature. Part nurture. Ours is a culture of curiosity, resourcefulness and risk taking — willing to leap without a clear landing, because that’s where the right answers are often born.
Compelled by passion and inner drive, we go beyond in everything we do — a rare quality clients notice and never forget. And why many have trusted us for decades.
We dive deeper, listen better, care more — to immerse ourselves in ways others never dare — with an approach so entrenched our clients see us an extension of their own team.
We know we have skin in the game. That’s why we measure meaningfully, optimize methodically and pursue the win, every time. Our focus is to be the best possible use of our client’s dollars.
We value attitude as much as ability. Creativity and flexibility guide us to find ways to say “yes” to each other and our clients.
We thrive on collaboration, respect and making each other better. This is a place where great work is born out of even greater relationships and why the #1 reason to work here is “the people.”
LOGO EVOLUTION

PRIMARY & SECONDARY TYPOGRAPHY
ARS IDENTITY & MARKETING MATERIALS
Gilroy Semibold
GOOGLE SLIDES AND DOCS
Poppins Family
COLOR PALETTE
Intergalactic
Pink
HEX #ec0089
RGB 236/0/137
CMYK 0/99/3/0
Flame
Orange
HEX #f26924
RGB 242/105/36
CMYK 0/73/98/0
Ultra
Violet
HEX #8743d1
RGB 135/67/209
CMYK 62/78/0/0
Galaxy
Green
HEX #33cc99
RGB 51/204/153
CMYK 67/0/55/0
Cosmic
Blue
HEX #0072bb
RGB 0/114/187
CMYK 88/52/0/0
Space
Black
HEX #000000
RGB 0/0/0
CMYK 0/0/0/100
Asteroid
Grey
HEX #3E3E3F
RGB 62/62/63
CMYK 0/0/0/91
Steel
Grey
HEX #737577
RGB 115/117/119
CMYK 0/0/0/67

ADDITIONAL LOGO USAGE
HOLIDAY LOGO USAGE
HAPPY HOLIDAYS
THANKSGIVING
ST. PATRICK'S DAY
VALENTINE'S DAY
4TH OF JULY
HALLOWEEN
BRAND ILLUSTRATIONS





















Andrew Ushakov
© 2026 All rights reserved
Open to new projects, collaborations, or a good conversation.
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