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Plan
Bigger

The campaign was created for American Express & Delta Airlines to highlight that a moment for return-to-travel planning has arrived.

For the past year, our plans got smaller.
Stay home. Cut back instead of cutting loose.

We’ve been living day to day. But at the same time, we’ve been planning for the days after.

Where our plans can grow bigger than our screens. Where we can live in spaces bigger than living rooms. Where time is measured in bigger moments, than emails.

90,000 Bonus Miles, from the Delta SkyMiles® American Express Card, can make our plans into a bigger reality.

All those zeros can become windows into a bigger world, that’s been waiting for us.

Taking us miles away from just planning and closer to where we want to be.

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Main visual

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Main visual

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Horizontal execution

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Vertical execution

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Delta.com Landing page

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The New York Times

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Instagram Carousel

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Andrew Ushakov 
© 2026 All rights reserved

Open to new projects, collaborations, or a good conversation.
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