Smacircle

01
Brand
Story

Millennials, what are their needs?

Born between 1980-2000. A different world, a different worldview. Millennials have grown up in a time of rapid change, giving them a set of priorities and expectations sharply different from previous generations. ↗︎

Individuality 
Work-life Balance 
Freedom 
Value-Adding 
Experience

smacircle is a unique vehicle that transforms your mundane everyday transit into an entertaining, meaningful, individually tailored, never-repeating, endless experience

Jeans Blue+Platinum Grey

Banana Yellow

Portland Orange

Onyx Black

Midnight Blue

Galano Grotesque
by René Biede

02
Creative
Platform

Movement is not
Just a dull transit from A to B
Movement is a short moment
And a whole lifetime.
Saving time on a commute
And spending time on yourself.
Discovering and being discovered.
Winding and unwinding.
Forgoing directions
And finding the unexpected.
Forgetting the destination
And focusing on the route.
It’s a short trip and a long journey.
All it takes is the perfect vehicle.
Unfold a smacircle.

Unfold a new day.

Campaign Visual approach

Print Layout — Image First

Print Layout — Product First

Product Features

Open to new projects, collaborations, or a good conversation.
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